The Tide Pod Challenge: How a teenage self-harm fad ought to be handled

by Overwhelmed

If you haven’t heard, the Tide Pod Challenge is all the rage with teens and young adults. Unfortunately, many of them have bitten into, ingested, and accidentally inhaled the liquid laundry detergent packets, leading to serious medical consequences. Several young people have even died.

Tide bottleWhy has the challenge become so popular? Well, this age group is not known for risk aversion or for considering the consequences of their actions. And many of them have a social media presence and strive to accrue “likes” and gain new followers. So when #TidePodChallenge started trending, some of them just couldn’t resist. They recorded themselves biting into laundry pods and uploaded it to various social media platforms. This in turn inspired more to join in the dare.

I’m sure 4thWaveNow readers can appreciate the parallels between the Tide Pod Challenge and Rapid Onset Gender Dysphoria.  The same age group is involved. Both are spread by social contagion, which is greatly amplified by social media. And both cause medical harms.

Dr. Susan Bradley, longtime expert in childhood gender dysphoria, as well as autism, had this to say about Rapid Onset Gender Dysphoria (ROGD) in a recent article in the Canadian journal Post-Millennial:

In my own practice, I have seen a good many young women displaying the phenomenon known as “rapid onset gender dysphoria,” or ROGD, which overwhelmingly affects girls.

Typically, the ROGD teenage girls I see have, wittingly or not, begun to experience homoerotic feelings about which they are conflicted. They tend to be socially isolated, and somewhere “on the spectrum.” They may have histories of eating or self-harm disorders.

They have found companions with the same attributes on Internet sites, which diminishes such adolescents’ sadness over their social isolation, but which can also lead to foreclosure of reflective thinking about their own feelings and situation. Some of these girls are depressed, afflicted with suicidal ideation. Because of the initial euphoria they experience in finally “belonging” to a well-defined kinship group, they tend to embrace the idea of transitioning wholeheartedly as the solution to their other problems.

I’ve been impressed with the actions being taken to stem the Tide Pod Challenge (which I list below). It gives me hope that when the serious ramifications of Rapid Onset Gender Dysphoria are eventually acknowledged, steps will be taken to curb it as well.

So, how have responsible adults acted to reduce the number of young people being harmed by the Tide Pod Challenge?

  1. Many journalists are reporting about it. The public is being informed of this trend, including the serious medical implications—seizures, chemical burns to the eyes which can cause temporary blindness, fluid in the lungs, respiratory arrest, coma, death.
  1. YouTube (owned by Google) has removed videos that show people taking bites of laundry detergent packets. According to a spokesperson: “YouTube’s Community Guidelines prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm. We work to quickly remove flagged videos that violate our policies.”
  1. Facebook has followed suit, deleting content off its platforms (including Instagram), stating “we don’t allow the promotion of self-injury and will remove it when we’re made aware of it.”
  1. Procter and Gamble, which owns Tide, is trying to turn the tide (sorry, I couldn’t resist) of this social contagion. According to a company representative, “We are deeply concerned about conversations related to intentional and improper use of liquid laundry pacs and have been working with leading social media networks to remove harmful content that is not consistent with their policies.” Tide has even enlisted a celebrity, NFL star Rob Gronkowski, to appear in a Twitter video informing people that Tide Pods are for washing, not eating. It has already garnered millions of views.

tide podsThis is exactly how a socially contagious craze that is impacting young people SHOULD be handled. I dream of more journalists honestly covering Rapid Onset Gender Dysphoria and its associated often-irreversible medical consequences. I wish pharmaceutical companies would speak up and condemn the inappropriate, non-FDA approved, off-label use of their products. I hope social media platforms will restrict content that glorifies tweens, teens, and young adults altering their bodies via binding, cross-sex hormones, double mastectomies, and genital surgeries. It could easily be interpreted that cheering on medical transition already qualifies as a violation of YouTube’s policy of encouraging “dangerous activities that have an inherent risk of physical harm” and Facebook’s “promotion of self-injury.”

But unfortunately, the transgender rights movement is overshadowing this epidemic. I think the majority of the public is totally unaware that kids are being influenced, especially by social media, to believe that they are transgender. They become convinced their bodies are wrong and in need of drastic life-long medical interventions. The adults who are aware of this contagion are often afraid to raise concerns because they will be labeled transphobic (and potentially lose their jobs). Of course, this seriously dampens the opportunity for rational discussion on this topic. Mainstream journalists, particularly in the United States, have been extremely hesitant to cover it.

I have no doubt that Rapid Onset Gender Dysphoria will eventually become widely known as a disastrous medical fad. Steps will be taken to curtail the damages. It’s just a question of when. In the meantime, parents of ROGD kids and their allies will keep speaking out. They’re doing what they can to reduce the number of young people who may eventually regret how easy it was to medically transition.

Unlike the Tide Pod Challenge, the spread of Rapid Onset Gender Dysphoria has gone unchecked for several years now. Thousands of young people and their families have been impacted. It has gotten so out of control that serious efforts need to be undertaken to counteract the nearly insurmountable amounts of misinformation, and help control this social contagion. This effort needs to be more than parents speaking out. Medical organizations need to review the science (not rely on trans activist ideology), reevaluate their stance on pediatric medical transition, and rein in rogue practitioners. If we have any chance at stemming this, it will have to be done on a grand scale from multiple fronts.

Advertisements